Rochester, NY · Family-owned taquería

Good food.
Good vibes.
pura vida.

Homemade Mexican & Costa Rican food, cooked with love and lots of magical flavors. Always fresh. Always unique.

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Birria quesadilla with a melted cheese pull
The Pura Vida Ville sloth mascot holding a taco and an agua fresca
Birria tacos with a side of consomé for dipping
A Jarritos soda and fresh food on the counter

Our story

“Pura vida” means pure life

It’s how they say “life is good” in Costa Rica, and it’s how we cook. Pura Vida Ville was built on family, tradition, and the belief that great food brings people together.

Our kitchen is rooted in Costa Rican heritage and the vibrant flavors of Mexico. Every dish carries our story, our roots, and our commitment to this community.

Family-owned Fresh daily Authentic flavor

— Tatiana & Reginald, founders

Come say hi

Two spots, same love

Give the gift of flavor — gift cards available in-store for birthdays, holidays, graduations, or just because.